26 January, 2017

How to Choose Right Domain Name For Your Website

The choosing and registration of a domain name are the most important steps for your identity as a company or blogger on the web. You can have the hottest business names, but if the domain associated with the name of this company is already registered you are confused on the web. How will you promote your business if you can not use a domain with your name? To my knowledge, there are "billions" of domain names since there are already over one billion websites. So finding a good domain name today is not as easy as in 1995 or until 2000 but do your research before you register your business! And take the time to inform yourself and manage this aspect of your business on the web.


95% of web design projects that I took, a domain name is already part of the equation. However, in some circumstances, I sometimes have to provide advice to my clients for the domain name to use. Below, Tips that I find essential to help people choose a good domain name.

Choose Only Available .com Domain Names

If you are not concerned with direct traffic, brand image or name recognition, you do not have to worry about this recommendation. However, if you are serious about building a successful website over the long term, you should pay attention to using the .com address. Many people still think the .com extension is the only extension that exists. Yes, even in 2015! I make this recommendation even in light of all the new extensions available in the modern era of the TLD tape. A site like "shoaib.online" will unfortunately not be interpreted as a Web address visitable or memorable by the overwhelming majority of consumers.

The .com (commercial) is the King of the Domains. To all new customers who want a new website, I suggest them to publish a website to an appropriate domain name provided they hold the .com of that domain name.

So even if the .org, .co, .pk, or .in is more suitable for you, you should still buy the .com

Some customers prefer to register a geographic domain such as .ca (Canada), .pk (Pakistan) .in (India) because their audience is mainly from specific countries. This is a good strategy. But in that situation also buy the .com

Other clients will want to register a generic domain such as .org because the site represents an organization. A non-profit organization should not use the .com but should buy the .com In any case, buy the .com if the .com is available.

However, I would never recommend a customer to register .pk or .org if he does not also own the .com. In some cases, this is not possible. So sometimes you have to make tough choices.

Why should I buy the .com? Because if you leave the .com free, someone can save it and destroy and harm or bring it to your reputation. And if someone already owns the .com, you will confuse your visitors on the web who can in spite of themselves be redirected to .com by thinking that it is you. You do not want this kind of competition in Google or the web.

If your name is Muhammad Shoaib, it is obvious that this domain name is already registered, in which case you can option for MuhammadShoaib.net, MuhammadShoaib.org. If nothing is available, another solution will have to be found.)
A domain name .com, .org or .net costs an average of $10 a year. If you have not yet purchased your .com, do it now.
So my rule here is to search first for the .com. If available, buy it. And then register the domain that suits you best. You can then redirect the .com to your online domain name. It is always a good idea to buy several areas around the main area.

Keep The Domain Name As Short As Possible

A domain name can contain up to 67 characters. It can only contain letters, numbers, and hyphens. It can not include special characters (*? & _ +). The vast majority of registrars require a minimum of 3 characters to form a domain like abc.com I do not think registering a 2-character domain is possible on the web. But if I'm wrong, tell me in a comment since I want to register a domain with 2 characters and I still have not found the registrar to do it.
The ideal is to have the smallest domain name possible. But almost all 3-letter domains are already registered.
Short names are easy to enter and easy to remember (see the two previous rules). They also allow more characters in the URL in the SERPs and a better fit on social networks, in magazines and all forms of offline marketing.

Make Sure Easy To Remember and Easy To Type

Remember that word-of-mouth and domination marketing SERPs (where your field is always in place for industry-related research), both rely on the ease we have to remember the name of the field. You do not want to be the company with the great website you can never remember the name when it comes time to talk to a friend because you do not remember the web address. There are a lot of SEO benefits in following the best practices of the brand, and ignoring this practice will hurt your long term results.
If a domain name requires considerable attention to typing correctly, because of spelling, length, or use of untroubled words or sounds, you have lost much of your brand image and your Marketing value.

Think To Add keywords in Your Domain 

If possible, add keywords to your domain. Why? Because it's great for SEO: Google looks first in URLs for keyword search. This is why we will see buyviagraonline.com or buyvitaminsonline.com The use of keywords in the field is advisable when it suits you!

When you start your domain name search, it helps to have a set of terms or phrases in mind that best describe the industry. Once you have this list, you can start associating them or adding prefixes and suffixes to create good domain ideas. For example, if you are launching a domain name related to the mortgage field, you could start with words like "mortgage, finance, equity, interest, home," then play until you find a good match for your needs.

Do you know Matt Cutts? But yes! Follow it to learn a lot about Google.
In this video, he answers the question: What is the importance of having keywords in our domain name?
Matt explains that to create your web identity, an original domain name such as Reddit, Digg or TechCrunch may be to your advantage and it is sometimes better to option for the unique side of your identity rather than go there With a name with keywords. This is an important decision.

How important is it to have keywords in a domain name?


Make The Domain Unique

Having a website name very close to a popular website that already belongs to someone else is a recipe for a disaster. So I never choose domains that are simply the plural version, with a hyphen or misspelled from an already established www address. Even after years of brand image, Flickr desperately needed Flicker.com (which they ended up buying). When people told their friends and family to find photos on Flickr, the pronunciation sent a lot of traffic to the wrong place!

Respect Trademarks and Avoid Copyright Infringement 

This is a mistake that does not happen too often but can kill a big estate and a big business when that happens. Most trademarks (if not all) prohibit the use of their names in a domain name. For example, WordPress prohibits the use of WordPress in a domain. Wp can be used as in http://wpbeginner.com (excellent site for WordPress tutorials) or http://managewp.com (excellent site to manage multiple WordPress sites), but not http://wordpressbeginner.com !!! Oh, no!

You can buy any domain name. You can buy http://formationfacebook.com but it is obvious that Facebook checks regularly the use of its name in the domain names. You can buy the domain name, create a site with this domain name, but you may get caught and be forced to redirect the site to another domain name. Very bad for your SEO. It's the same for all trademarks on the web. Avoid puzzles and trademarks in your domain name.

Avoid Dashes and Numbers

Both hyphens and numbers make it difficult to give your domain name verbally and make you lose chances to be easy to remember or type. We can also link their use with a less good positioning in the search engines, a lower performance at the level of branding, and with direct traffic.
The use of the hyphen or dash in a domain name is deprecated. Google can read your keywords in your non-hyphenated domain. It is therefore not necessary to register vitamin-sante.com. Save rather vitaminesante.com

You will say " Yes, but it is more beautiful and easier to read if you put a dash in the domain name ." And I will answer you " Okay, but it's much more complicated to say, spell, write and memorize ."

Create and Meet Expectations

When someone hears about your domain name for the first time, it should be able to guess instantly and precisely what kind of content might be there. That's why I like domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Areas like Monster.com, Amazon.com, Zillow.com and even Moz have to invest more in their brand because of their non-intuitive names. That said, if you know that people know you, an unrelated name can be very good.

Buy Your Domains From a Reputable Registrar

You must purchase your domain from a reputable registrar. I recommend: Domain.com


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