13 November, 2017

7 Dangerous SEO Practices Can Destroy Your Google Ranking

Referencing a website is a work that is both central and laborious. We can not escape because it is the sine for your website to be visible on the internet in search engines (especially on Google). To boost its SEO quickly, some people do not hesitate to use unsolicited SEO techniques and even prohibited by Google. To qualify these bad practices, we speak of "Black Hat SEO", as opposed to the so-called "White Hat" SEO practices. The Black Hat SEO can in the short term be effective and paying, but the risk is great that Google will spot you and sanctions you one day or any other time. In the medium and long-term, Black Hat SEO is therefore counterproductive. Sanctions can range from losing positions in the SERPs to outright blacklisting (your site no longer appears in Google). To guard against these risks, it is important to know these deprecated and prohibited techniques. Here are 8 of the most common Black Hat SEO techniques which can destroy your google ranking.


Cloaking (cloak) is a technique that introduces users to content that is different from the user for search engines. On any website, there are two types of visitors: Internet users (human) and search engine indexing robots. These robots (Google Bots) "visit" your pages in order to index them in the search engine. The general idea, with cloaking, is to present robots a page overoptimized (stuffed with keywords in particular) and visitors to a page "normal", classic, readable. Cloaking also makes it possible to display different pages from one user to another, depending on his location or the navigation device used (desktop or mobile). Even if the URL of the page is the same, robots and Internet users access two different pages. Technically speaking, we will use, for cloaking, HTTP User-Agent fields to identify types of visitors. This technique, like all the others we will see, is of course forbidden.

To learn more about the subject, you can watch the video of Matt Cutts in which he explains what is the method of cloaking.

The Satellite Pages

A satellite page is a page designed solely to improve the visibility of a website. This is an overoptimized page on a particular keyword, on a specific query. It has no interest for the visitor but can generate traffic from the search engines. Generally, we use a redirection technique to prevent visitors from landing on this satellite page. In this way, the page that appears in the SERPs (result pages) is the satellite page while the landing page is the page intended for "human" visitors. A landing page can thus increase its traffic by means of several satellite pages redirecting towards it. Cloaking and satellite pages are two very close techniques.

Sometimes we also talk about satellite websites. The principle is the same: you create several websites overoptimized from the point of view of SEO whose sole function is to generate traffic. On these satellite sites, you make links to your main site. The satellite sites, uninteresting for Internet users, thus boost the traffic of the main website.

Hidden Texts 

The Hidden text refers to all content that does not appear to users but is visible to search engine indexing robots. Most hidden texts are ultra-optimized texts for SEO whose content is very poor, even unreadable. The extreme case being the pure and simple suite of keywords. Example: "find Newyork lawyer, find San Diego lawyer,  etc. ".

There are several techniques for producing hidden content :

  • Put the text to hide in the same color as the background of the site (white text on white background for example). The content thus literally blends into the background. This is the simplest and oldest technique. The development of new languages (CSS and JS) has opened the way to other, more complex techniques.
  • Place text behind an image, thanks to CSS.
  • Place text off the screen , thanks to CSS.
  • Embedding text in font 0 is another, pretty basic solution.
It is also possible to hide links, using anchors almost invisible to the user (a hyphen for example) or using JavaScript to make the link appear only a few seconds after the mouse is being positioned on the anchor.

Create Duplicate Content

Duplicate content is a practice of copying and pasting some content from page A to page B . The duplicate content can be partial (if you copy and paste a paragraph for example) or total. The duplicate content obviously concerns the case where the pages A and B belong to two different sites, but it also concerns two pages of the same site. The duplicate content can be external (two pages of two sites) or internal (two pages of the same site). In the first case, it is clearly plagiarism, theft of content. In the second case, it can be a way to save time.

The duplicate content is not permitted by Google. One could even say heavily punish. This is a practice to avoid at all costs, especially since the duplicate content is very easy to detect, compared to other techniques. Obviously, content theft can, in addition to degrading your SEO, lead to legal action by victims of plagiarism.

Of course, it is impossible to avoid the duplicate content entirely, when you make a quote for example. The idea to remember is that the duplicate content must represent a very small part of your content (less than 10%) to avoid the risk of sanctions. Technically, it is also possible to generate duplicate content without wanting to. For example, if it is possible to access a page of your site via two different URLs, it creates duplicate content. For Google, each URL must match the different content. It may be helpful in some cases to use an SEO specialist to ensure that these kinds of technical issues do not exist and resolve them if necessary.

Make sure to define for each page of your site a Title tag and a unique Meta Description tag. The duplicate content is not just about the body of text, but all the HTML tags.

Keyword Stuffing

Who says SEO says keywords. To position oneself on this or that request in Google, it is necessary to use the contents of its site the keywords which correspond to these requests. A keyword, for example, "find a lawyer in Paris", must be positioned at all the levels of the page so that this page can have chances to be well positioned in the results of Google (on the request "find lawyer in NewYork " for example). At all levels, this means: in the title, in the meta description, in the H1, in the introduction, in one or more H2 (subtitles). Based on this observation (the key role of keywords), some sites tend to overdo it and stuff their contents into keywords. This is the definition of the keyword stuffing (stuffing keywords). A typical example of keyword stuffing: display 5 or 6 times the keyword in the meta description, or more than 50 times in a text of 500 words. The worst method is to align keywords separated by commas. These practices degrade the quality of content and therefore the user experience but can also, in addition to that, be spotted by Google. At least since the Penguin update of the company's algorithm of Mountain View. Many sites have already been penalized because of this bad SEO practice.

Black Hat SEO practices can be combined with each other. Here, concretely, we see that the great advantage of hidden texts is to allow a site to do keyword stuffing without it degrades the reader's experience.

Content Farms

Content farms have understood that content is one of the main levers of SEO, to the point of abuse. A content farm - or "content factory" - is an editorial site that publishes hundreds or even thousands of low-quality articles for the sole purpose of generating traffic through the SERPs and advertising revenues that go with it. For example, a content farm will tend to target all topics that can generate traffic. Content farms have a demand-driven approach (what are the topics requested?) And not the supply. Some sites have implemented algorithms to detect hot topics at any time to be as responsive as possible. Obviously, only topics that can generate a large audience are processed. Other farms have set up automatic content generators, thanks to which it is possible to produce articles without duplicate content in a minimum of time.

The editorial quality of articles created by content farms is still very poor. To limit production costs, content farms use trainee armies, volunteer editors or offshore freelancers. Google, again, has decided for several years to clean and degrade the positions of content farms. Some have even been blacklisted. And it can be understood: content farms help degrade the quality and relevance of Google's search results. This is the main argument of the Californian giant (the relevance of the SERP) that is here at stake.

Exchange of links

Link Building is a key element of SEO, as we already explained in our article on the Fundamentals of Link Building. To create backlinks, the exchange of links is a very used practice. The idea is simple: a website has a link to a site B, in exchange for which the B site is a link to the A site. The links can be placed inside articles, but also in the footer, in a side-bar, etc. It's win-win, especially if both sites have similar themes. Except that, of course, for Google, a link is only relevant if it is natural if it was done solely because of the relevance of the link page and not under a contract. This practice of the exchange of links is now sanctioned. We do not advise you to abuse this technique. If you still want to do this, avoid 1 / industrialize this practice and 2 / place the links obtained in the context of exchanges in the static parts of your site (the footer, the sidebars, etc.). Put these links in editorial content (blog articles for example).

12 November, 2017

Link Building Fundamentals For Your SEO

We must first understand that Google's algorithms place a high importance on the popularity of a site to define its positioning in the pages of search results.
How to evaluate the popularity of a website will you say? And well Google has its own recipe, held more or less secret, but what we do know is that Link Building plays a leading role. Indeed, it seems quite logical to consider that if a site receives many inbound links from other sites is that it is considered worthy of interest and trusted by a large number of people, so it is popular! Note that other search engines like Bing and Yahoo are no exception to this rule.

If one pushes the reasoning a little further one suspects that all the links are not equal to the eyes of the search engines. Google therefore also assesses the "quality" of links to your site to find out if it should give them more or less weight. This includes the popularity of the site linking to your site and the relevance of the context in which your site is listed in relation to the link's landing page content.

How To Get Quality Backlinks?

When you want to run a Link Building campaign for a page of your website, the first element to take is account is the theme. We must get priority links from sites dealing with the same subject as your page or related topics. We will privilege sites with high PageRank and old sites that have more notoriety in the eyes of search engines.
You will also need to work with the anchor texts of your links, that is to be clickable text that contains the link. For example, you can use the name of the site, the article or its URL. We can also use keywords from the article. The only anchor text is not enough, however, today Google seems to consider the semantic context as another important factor. We are interested here in the text that directly surrounds the link to your page. Your link will be perceived as better if this text contains words or phrases semantically close to the main keywords of your page.
I am going to explain here a non-exhaustive list of practices used in SEO to generate backlinks to your website:
  • Get a quote in an article written by a blogger or an editorial site: this approach requires soliciting the appropriate editors, some of whom are sometimes paid for their services, but they are usually highly valued links.
  • Publish on the directories and sites of press releases: these are little basics of Link Building, we will favor those with strong PageRank and with a strong thematic proximity as well as generalists.
  • Use links exchange: I make a link to your site you link to mine, it's simple and many resorts to this technique, but attention to consistency between sites and the risk of penalties in case of excess.
  • Post comments on forums and blogs: many of these links are in "nofollow" but participate in what is called your link profile (see below). We just mention that in general relevance = persistence so take care of your interventions!
  • Propose social sharing buttons: even if their inclusion by Google seems less important lately, they remain a source of inbound links to exploit, especially the "+1" of Google.

How Should Be Creation of Your Link Building Profile

So far we have seen that to boost its natural referencing it is necessary to create a lot of links to your website and focus on quality links. This is not all, however!
Faced with these two basic rules, many smart guys have tried to artificially generate the most possible links to their site to boost their positioning in SEO. Google and others have adapted to detect profiles of "SEO fraudsters" and apply penalties. Exit, therefore, the most artificial sources such as links farms, or links without any thematic or semantic proximity because they now have a negative impact on your SEO.
This is where the very important should of "link profile" comes in! To not look like a cheater to Google, the link profile of your site should look as natural as possible. The goal is that the search engines do not have the impression that you have worked your Link Building to excess in an optimization logic.

Getting a natural link profile is essentially based on the diversity of links to your site. Among the elements to be diversified are:

  • The sources: domains as varied as possible, with small sites, big sites, old sites but also some young people, ...
  • The supports: we will mix directories, social networks, comments, ...
  • The distribution of links: rather than focusing all the links to the homepage of your site better vary the landing pages used.
  • Anchor texts: be careful not to always use the same expressions to carry your links.
  • The types of links: You may have already read that links with the attribute "nofollow" do not pass "juice" and therefore seem to have no interest in SEO? Think again to have a "natural" link profile - a website must have a certain proportion of "nofollow" links that often come from forums or blog comments. In the eyes of a search engine, owning a significant proportion of "nofollow" links is a sign of the absence of over-optimization of your Link Building in an SEO logic. These famous "nofollow" links contribute indirectly to the SEO of your site.

Tools To Monitor Your Backlink

As you must have realized, Link Building is a real job that, if it wants to be effective, will necessarily be time-consuming. Generating links of quality and quantity requires time for research and reflection especially in the field of semantics. The creation of an SEO dashboard, including some KPIs on the number of incoming links and their origin, is highly recommended for regular monitoring. Then you have to know how to spread your effort over time. Take care at your own pace of creating backlinks to avoid the peaks that may appear artificial in the eyes of Google.
Here are some tools that will allow you to monitor the evolution of your backlink generation strategy while seeing more clearly about the quality of your incoming links:

Hope you find this inoformation helpful to you. Comment bellow with your feedback and suggestion or any problem you want to disscused. Happy SEO

09 July, 2017

7 Tips to Optimize Title of Your Email Marketing Campaigns

Each person receives tens or even hundreds of emails a day. The inboxes are more and more solicited, which is not without annoying. How, in these conditions, to ensure that your emails get the attention of the recipients and do not drown in an undifferentiated ocean? If email marketing is a proven technique for retaining customers or converting prospects, it is still necessary to adopt a fine and thoughtful approach. All the marketing studies show that the title (or object) of the emails has a key impact on the opening rate and therefore on the performance of your campaigns. It remains to know how to optimize the title of email campaigns. This is the question we asked ourselves in this article.

1. Choose A Short Title Preferably

Everyone will agree on one point: the bulk of the work consists of defining and realizing the contents of the email. But in order for the recipient of the email to know the quality of your email, he must first open it. However, one of the elements that play the most in the opening rate of a mail - with the identity of the sender - is its object, its title.
Most professionals and many studies have noticed that a short title improved the opening rate: "The Shorter, the Better." Notices concerning the maximum length of the heading diverge. For some, the limit not to be crossed is 30 characters, for others, it is 40. Some even place the point of no return to 70 characters spaces included (which is in our sense is already "long"). Others reason in terms of words and set limits themselves variable: 5 words, 6 words, 7 words ... This limit varies in reality according to your target. There is no general rule, it all depends on the factors of your campaign (first of your target).
Read Also: How To Attract Readers With Your Excellent Post Title

Why Choose Short Titles For Email Campaigns?

There are several answers, each complementing each other. First, a short title is faster to read and understand. When you receive more than 100 emails a day, you do not necessarily have time to read the title of all emails. Managing emails is a burden for most people. It is, therefore, necessary to facilitate their work. More or less consciously, more or less unconsciously, their attention will be directed to short titles. Mine of nothing, a long sentence takes the time to read and assumes prolonged attention. A short sentence can, conversely, be read almost instantaneously, almost unconsciously. Just look at the right line of the inbox ...

The second reason that argues in favor of short email titles is a technical consideration. Writing a long email title means taking the risk that the subject of the email is not displayed in its entirety in the inbox. Most emails simply truncate titles that exceed a certain number of words or characters. Personal configurations of users can amplify the phenomenon. The truncation is detrimental to at least two titles:

  1.  Aesthetically speaking, it is rather "ugly" and this gives a bad impression to the recipient. 
  2.  Cutting an e-mail can be problematic, especially if you place the keywords at the end of the title.

A third reason can be brought, which joins the second one: the problem of posting on mobiles. Since the screen size of a mobile is smaller than that of a computer (this applies mostly to smartphones, more than tablets), the display constraints are much stronger. To produce a title that is too long is to risk becoming completely illegible from a mobile.

Here are three reasons for a short title. Yet things are more complicated: sometimes a long title can do the trick and can work very well. To return to the controversies concerning the limit of characters not to be crossed, it is necessary to know that the function f (length of the email) = rate of opening is not a linear function. Overall, a title of fewer than 20-30 characters will have the best opening rate (provided you succeed in creating meaning with so few characters). Then, the aperture rate decreases as the number of characters increases. But there is a moment when the rate of openness starts to rise again. It is not possible to define exactly this moment. The idea to remember is that either you choose for a short title but really short, Or you select for a long title. You have to choose a long title only if the short title is impossible (because of the meaning) because in all cases the short title will have a better opening rate than a long title. In order of preference, we thus have 1 / Short title (20-30 characters), 2 / Long title, 3 / "medium" title.

One tip: to find the right length of the email, it is recommended to do tests (see below).

Here below, finally, a graphic proposed by Adestra which summarizes what we said. The green line is the opening rate. According to the study underlying this graph, the optimum number of characters for a short email title is 20. A drop in the aperture rate between 20 and 30 characters is observed. Next, the aperture rate increases overall with the number of characters. We even reach a peak at ... 130 characters. The definition of these peaks should not be taken in absolute terms. Peaks may vary depending on your target, activity, etc. The idea to remember is that, once again, the title must be either very short or very long. It is also observed on this graph that the title of the email has not only an impact on the rate of opening But also has a click rate (purple line). This is adding a new argument in favor of the vital importance of email titles!

2. Choose Simple and Descriptive Title

An enlightened and active human mind will tend to want to make "original", to find a percussive imaginary email title. Is not it said that one of the main qualities of a marketer lies in his creativity? Creative friends, you will surely be disappointed. Experience shows that a good email campaign title is a simple and descriptive title. Or could add: precise and clear. Again, we must remember what we seek in the end: to attract the attention of the recipient of the email and to encourage him to open it. The recipient will not have the generosity to give you time to understand a convoluted or vague email. Simplicity concerns both meaning and form (even if the two are ultimately inseparable).

The form: do not use too adventurous syntactic constructions or too sophisticated style figures. Make it as simple as possible, and use linear sentences of the type: Subject + verb + complement.

The meaning: avoid too subtle punishments, uncertain references, and jargon (marketing or otherwise). Use words that everyone (or your target) knows and uses.

Your title must be descriptive. He or she has to explain in a concrete way what is in the mail, to present the service or the product that you propose. Example: "Reduce your taxes by up to 50%". There, at least, we know clearly what it is. Avoid tilting: "A great deal in this mail". This object is much too vague and gives no indication. In this case, one should not rely too much on the curiosity of the recipient. This one will be rather inclined to consider the mail as a spam (see below). Another example: if you want to send a promotion email on the occasion of the balances, choose instead a "30% on all our items" rather than a more "elegant" title such as "Small prices on All our catalog ".

The little extra knows that titles in the form of lists are much appreciated by mail recipients, and more generally by Internet users.

3. Avoid Capital Letters, Punctuation and Spam Words

How to make the emails you send are not perceived as spam? This is a very important question, for two reasons:
  1. Messaging software and webmails have anti-spam filters that automatically block spam-like emails not to mention ISPs that also can block spam.
  2. Even if your email is not blocked, it is enough that it has the appearance of a spam so that the recipient considers it as such and moves it immediately in its basket.

There are tricks to avoid that your mail resembles a spam and suffer the sad fate of these emails. First, avoid capitalization and exclamation punctuation. Of the type: «DISCOVER IN PREVIEW OUR NEW APPLICATION !!!!! ". To be banished absolutely! Do you open this kind of emails in real life? The answer is surely not ... The capital letters should be reserved for the letters of the beginning of a sentence and the proper names, as the Bescherelle taught us it. You can, in fact, put a whole word in upper case to emphasize its importance, but not more. Too many capital letters kill the capital letter. Same for exclamation points. You can, of course, use them, but in this case put only one (avoid "!!!!!!").

Secondly, avoid what is called "spam words", that is, words and expressions typical of spam such as "OPEN QUICK", "SUPER PROMO", "PROMOTIONAL OFFER", "100%", "" FREE "," URGENT "," MONEY ", etc. These are forbidden words: there is a good chance that your mail is blocked and does not even arrive in the mailbox of your recipient. More generally, avoid all shock formulas. Also ban currency symbols in the subject of your mail ("$", "€", etc.). Each use of one of these terms helps to discredit your mail and increase its chances that it will end up in spam. More generally, the recipient of a mail will tend to throw in the trash all the aggressive emails. Another marketing rule is to incite people without seeing it (too much). It would be necessary, ideally, that the mail does not pass for a mail marketing, that all marketing strings are invisible. With the abuse of capital letters, exclamation points, spam words, it's missed! One could also evoke other writing practices to avoid:

  • Repetition. Example: "Quick, fast, fast, you have only two days to ...". Also, avoid repeating the name of the brand or your company twice.
  • The too large spaces between the words. Example: "Discover our new promotional offer".
  • The points between the words. Example: "COME TO COVER OUR NEW OFFER" or, soberer but to avoid as much: "Come to discover our NEW OFFER".

Finally, you should reserve a particular spell for question marks. Both exclamation marks and question marks constitute what is called "effective punctuation" (we could also add the ellipses that also fall into this category). The abuse of exclamation points, as we have seen, is to be avoided. The same thing could be said of the question mark: only one question mark is enough. Do not abuse the question marks does not mean that you should not put it. On the contrary, question marks are very effective in general in email campaign titles, especially when the questions begin with "how". Example: "How to go on vacation for cheap? ".

Question marks (and interrogative sentences) allow two things:

  1. Give a color or an effective shade to the title. The reading of an interrogative sentence implies a variation of intonation, which, in the psychic order, is translated by an affect movement. It would be complicated to explain the affective dimension of the thing, and this article is not an article of psychology. But each can feel the small effective variation caused by the interrogation, unlike the classical point or the comma, which has only a grammatical function of the separation of sentences ("rational" function). This emotional aspect brings you closer to your recipient and creates a feeling of connivance conducive to opening the mail (quite simply).
  2. A sentence presented in an interrogative form is more likely to arouse the interest of the reader. Who says question says the answer. The recipient of the mail will be prompted to open the mail to find the answer to the question raised. Obviously, this assumes that the recipient of the mail is interested in the question, poses it himself. Hence the interest, as we will see, to adopt the titles of mail to the targeted audience.

Tip: Find questions that the e-mail recipient can only answer "yes". Example: «Do you want to go on holiday cheap? "Or" Want to lose your extra pounds before the summer? ".

4. Establish A State of Emergency And Use Action Verbs

To postpone things is a characteristic of the human race. Once in two, putting something back later is nothing to put back at all. Well in email marketing, there is an almost universal rule: the recipient who does not open your mail right away will never open it. It follows that everything must be implemented so that your recipient opens the mail right away.There is no such thing as a state of emergency. There are several methods for establishing such a state. The idea is to send the following implicit message to your recipient: "You have to open the mail NOW at all costs, otherwise it will be too late for you to benefit from the offer, the product, the service and so on. ".

Here are the kind of formulations that create a state of emergency: "you only have until tonight to ...", "Enjoy ... before it's too late", "Enjoy the last days of balances "In two days it will be too late." We could multiply the examples.

Action verbs also help to encourage call recipients to call-to-action. There is in email marketing a list of flagship verbs that produce a strongly incentive effect on Internet users. It is advisable to combine these verbs with the imperative to increase their incentive effect. Here are some of these verbs:

  1. "Discover" can be effective if you offer a product, offer or service that is new or unusual. This verb gives the impression to the recipient of being a privileged person.
  2. "Take," not to use alone. It is relevant in expressions such as "Take care of yourself" or "Have a good time". The expressions constructed with the verb take have an empathic character. This gives your recipient the impression that you are taking care of him.
  3. "Win" . The verb to win is a very effective verb. Everyone wants to win something, the lure of winning is universal. Be careful, however, not to fall into the trap of spamword. Word to handle with care. If you use the verb win, avoid capital letters and exclamation marks.
  4. "Try" is very smart, to the extent that behind "try", the recipient often includes "free". The effectiveness of this verb is partly due to the implicit resonances it produces.

Note: These action verbs are not effective as such. It is the rest of your title that will allow the verb to acquire all its strength. The strength and effectiveness of an action verb depends on the rest of the title. Feel free to use less known and less widespread verbs. This can help distinguish your mail from others, provided you do not choose too weak verbs.

5. Adapt The Title To The Target And Address The Recipients

The title of the mail must be adapted to your target. This is an opportunity to remind that if there are good practices, it is equally obvious that there are no miracle recipes. For the simple and good reason that a mail must be adapted to its recipient. An e-mail address addressed to a household target of less than 50 years of age will not be written in the same way as a e-mail address intended for young people aged 18-25 or older. You have to adapt to the needs, vocabulary and habits of your target . The tone you use must be tailored to your target. We do not use familiar words when addressing seniors, but it can be very relevant if your target is young people. We do not express ourselves in the same way as the campaign is B2B or B2C, etc. These are tips that seem to be self-evident, but it is clear that many email campaigns fail because of the lack of consideration of the specificities of the target. This is why, by the way, it is important to have notions of psychology and a precise knowledge of the behavior and habits of the consumer to carry out an email campaign . It's not just technical. It is important to have notions of psychology and a precise knowledge of the behavior and habits of the consumer to carry out an email campaign . It's not just technical. It is important to have notions of psychology and a precise knowledge of the behavior and habits of the consumer to carry out an email campaign . It's not just technical.

By adapting to its target, it is touched more effectively. Again, what are we looking for to improve the performance of an email campaign? The answer is simple and there is no doubt that you already know it: to interest the recipients, to touch them, to meet their needs, to arouse their interest, to show also that they are interested in them , and so on. In this regard, there is a very effective method to increase the rate of opening of mails: personalize the mails . If you have the mail of a person, you surely also know his first name or his name. Why not take advantage of this knowledge to personalize the mail? Example: "Mary, you only have a few days to take advantage of our offer". In this example, the urgency effect is emphasized. We could also write: "Mary, you want to go on holiday cheap? ". More emphasis is placed on the description of supply. This is also the opportunity to see that it is difficult to meet all the criteria of a good title of mail in a single object: state of emergency, short title, simple title and descriptive, interrogative sentences, etc. . Precisely, the choice of the best combination will depend on your target. On this point it is difficult to give general advice. Choosing the best combination will depend on your target. On this point it is difficult to give general advice. Choosing the best combination will depend on your target. On this point it is difficult to give general advice.

The personalization of a mail title does not necessarily concern only the name or the first name of the recipient, even if this is the most frequent case. It is possible to adapt the title of the mail to the recipient's interests, the history of his activity, his city of residence, etc. This of course requires having enough data about the people who make up your base. The customization of a mail can be very advanced. The more personalized the e-mail, the more the recipient will feel "privileged", the more it will feel like receiving an "exclusive" offer . This feeling on the part of the recipient has a very powerful impact on the opening rate, although the customization of a mail can entail additional costs upstream.
Note: Always think about asking yourself: if you were in the place of your readers-recipients, would you open the mail?

6. Take Advantage of The Different Language Functions

The design of a good email campaign title assumes minimal knowledge in psychology. On top of that, knowledge of linguistics can also be useful. Marketing is a matter of communication, so it is not surprising that linguistics points its nose . To find a good email campaign title, you must know a minimum of the language, its functioning and its functions. Knowing the different functions of the language is not only a purely theoretical objective, it can be a real source of inspiration for the creation of its titles of email campaigns . How to properly transmit information? How to convey an adequate meaning? How to reach the recipient? How to encourage him to react and open the mail? Linguistics can help us to answer these questions. Jakobson, a famous linguist of the early twentieth century, defined several functions of language:

  1. The poetic function . Language, in the poetic function, becomes a game centered on itself. Example: "Le Crac du CAC 40". This is playing on the meaning of words, the sounds, rhymes, assonance, alliteration, senses breaks, etc . The poetic function is an aesthetic function. Some studies show that the use of this function has a very positive impact on the rate of openness. But be careful: we must not forget that we must also inform, describe (see above). Knowing how to give clear and simple information while playing on the poetic function of language is the goal. Objective sometimes difficult to reach ... If you are not poet in the soul, caution. However, Better a simple and descriptive message without poetry than an incomprehensible poetic message ... In marketing, meaning and information must take precedence over aesthetics. Example of using the poetic function of language: "Making the sky the most beautiful place on earth" (Air France), "Sega is stronger than you" (SEGA) Taste "(Quick).
  2. The referential function . It is undoubtedly the primary function of language: to inform, to describe, to explain. The indicative mode is preferred in this case. Example: "It's hot." From an email marketing perspective, the referential function has a great advantage, that of simplicity . Example: "Shirt for summer at - 50%". The recipient of the mail, at least, understands right away the meaning of the message. This function is very often used in email marketing, but it must, to be more powerful, be accompanied by affects and thus resort to other functions of language (poetic, expressive ...).
  3. The expressive function . Language not only serves to disclose information, it also serves to convey emotions, wills, feelings, feelings . In the expressive function, it is to transmit an emotion, a feeling, etc. To a recipient. Example: "Wow, I love, this site is great! ", Or" This time it is decided, I put myself in the body attack ". The feeling or the emotion comes from the speaker, from the person who writes the message. From a marketing point of view, the aim is that this emotion or feeling is transmitted to the recipient, in an emotional and communicative impulse.
  4. The conative function . Language also has the function of enticing a person to do an action, to arouse impressions, to challenge. Needless to say, with the conative function, one is in the heart of the essence of marketing: call-to-action . In this function, you will use the second person: you or you, the indicative or the imperative. This language function is the one used when using action verbs (see above).
  5. The phatic function . Language also serves to ensure that the recipient is always receptive, to provoke a response on his part. This function of language is called phatic. The most typical example is the famous "alle" that is pronounced when making a phone call. Example of phatic formulas: "You follow me? ", " you hear me ? ", " is not it ? ", & C. This function maintains contact with the recipient and its concentration .
Each of these functions is capable of producing a particular effect on the recipient of the message. Hence the interest of defining them well, and then using them deliberately. It is by combining these different functions that you will succeed in capturing the attention of the recipient, hanging it, convincing it and making it act . Needless to say, it is very difficult, if not impossible, to combine all these functions in the same email title. You will have to make choices, depending on the nature of your target again.

The little extra: the poetic function is the most difficult to handle. Well used, it is nevertheless the function that seems the most effective on the rate of opening of mails. To meditate…

7. Test, Analyze, Retest

As we just said first there is no universal rule in email marketing and choice of title and second, your titles must be adapted to your target. An excellent method to increase the opening rate of your email campaigns and find the most effective title is to do testing . Test, analyze test results, repeat a test by modifying a parameter, sentence, punctuation, etc. Analyze the results of this new test, etc. Or test several titles sent simultaneously to several samples of your database.

This method of experimentation bears several names: A / B Testing, Split Testing, etc. These scale tests you will ultimately select the most effective way, that is to say the one that produces the best open rate. The results of these tests can also be used for future campaigns. Example: You divide your email database into four (or five, six, ten). For each sample, you send a different version. You analyze the results of the four (five, six, ten) versions, and you rely on the version (and title) that performed best for your next email campaign. Most emailing solutions offer this kind of functionality. It would be a pity to deprive yourself of it. It is also recommended to proceed by simultaneous mailings,

In general, the test method is always recommended at all levels. We were talking at the beginning of the size of the title. We said that the title should be either very short or very long. To measure the critical size beyond which to go, or below which one should not venture, the tests are very effective. The method of testing ultimately reveals the uncertain nature of science marketing in email title. There's no quick fix, and that's why A / B Testing or Split Testing play such an important role ...

There would surely be much more to say about optimizing an email campaign title. Perhaps not enough emphasis has been placed on examples or on concrete methods to make a recipient want to open the mail (even if this is a consequence of the functions of the language). It is impossible to say everything, so vast is the subject. On the other hand, the question of the title of the mails is far from being the only one to take into account to optimize its campaigns of email marketing. These other issues are likely to be the subject of future articles.

04 July, 2017

How to Choose Best SEO Company For Your Website

The choice of SEO Expert for Search Engine Optimization is an important and may difficult task for you. Significant in so far as natural traffic is still by far the leading lever of traffic on the internet. But it is not easy to find the right Company in SEO. Many testimonials of companies disappointed by the work of their SEO Company flock to the forums. Some agencies or freelancers overcharge performances that are not only inconclusive but can even be Dangerous because they may useBlack Hat SEO. Customers, on the other hand, are not always exempt from reproaches (poorly formulated request, choice of the provider made quickly). To guard against unpleasant surprises, the choice of the SEO Services really should not be taken lightly.

You Should Learn At Least Minimum SEO Skills 

Before even looking for an SEO provider to outsource all or part of your SEO activity, you need to master a minimum topic. This is a key point. Many companies do not know anything about SEO and rely entirely on the expertise of SEO. Upstream, this ignorance of the basics of SEO makes very difficult the choice of the SEO Service Provider, prevents the understanding of the constraints specific to the SEO and created downstream a dependency relation with the SEO Company.

Knowledge of SEO fundamentals can be gained very quickly. SEO is a complex field, of course, that presupposes a good web culture, but that can be quickly understood in its general logic, provided that it devotes some time.

You will realize that a mastery of the basics of SEO is very often indispensable. The SEO activity is rarely fully outsourced. Indeed, most of the time, the mission of the SEO Services firstly in auditing the site and then, in a second step, in writing recommendations to be followed in an audit report. The client is then responsible for carrying out the operational work of referencing (Editing Content, Backlinks, Internal Links), based on the recommendations of the SEO SEO Consultant. By the way, the brand of good SEOs is undeniably their ability to involve their clients in SEO work. If you want to attach the services of a quality provider, you must also work on your side.

It is very easy to find information on SEO. Many sites or specialized forums are even entirely devoted to SEO. So you do not have to go far to find all the basic info you need. For your information, count about ten hours of work and reading to master the essential logic of SEO.

Define Your Need and Your SEO Goals

The second very important thing to choose the right expert in SEO: you must at all costs succeed in clearly defining your needs and objectives. If you do not know what you want, it's wrong. The reason is simple: depending on your main activity, the nature of your site and the type of queries on which you want to better SERP Positioning yourself Will be different.

The needs of a lawyer who seeks to position his showcase site on fifteen queries have little to do with those of an e-commerce site that seeks to index its product pages on thousands of keywords. The actions to be implemented will be very different.

Writing a brief, even short (two pages), is a highly recommended practice. By formulating your expectations, you will be able to better define for yourself what you are looking for. This will probably allow you to better define your goals. This brief will then serve as a basis for your exchanges with the SEO Company. If you do not have a fairly accurate idea of the goals you are pursuing in SEO, it will be very difficult to find a quality SEO. "Good" referrers usually only accept "serious", clear and well-defined requests, leaving out convoluted or overly broad requests. The brief sends a signal to the provider as to the seriousness of your request.

Here is a Simple and Effective PlanThat You Can Use to Write The Brief:

  • Context: In this first part, you introduce yourself, describe what your activity is, what SEO investments have been made in the past, how your marketing team is composed and what technology is used for your website (CMS, Hosting).
  • Target: This is to answer the concrete question: what people are you targeting? And from which country, you should also know what are the typical queries on which you would prefer to position your site. Be as specific as possible in the description of the target your targeting clients (Sex, City, Behavioral Criteria, Interests).
  • Objectives: This part is central in the brief because it explains to the provider why you are calling on him. Your goal should not be too broad (of the type: increase my CA, generate more sessions etc.). You need to tell your service provider in what context SEO work needs to be conducted, putting this work back into the overall goals of your web project. The practice of defining a list of objectives and associating them with indicators is ideal. Examples of indicators: your positioning on certain queries, the number of indexed pages, etc. Indicate if possible the duration after which you want to reach your objectives (2 months, 6 months, 1 year, 2 years).
  • Perimeter: The objectives define the end sought, while the perimeter defines the means to be implemented and the type of work that you ask the expert. Do you want to use SEA in addition to SEO? Do you want advice and recommendations only, or does the provider also have to take care of the operational part of setting up the recommendations? You may not have the answers to these questions. Rest assured, this is largely normal. You will have the opportunity to discuss this with the SEO Expert on the day of your meeting.
As you can see, writing the brief already assumes some knowledge of the logic of referencing. By clearly defining your needs, your objectives and the perimeter of the benefits requested, you almost immediately guard against the "bad" referents and charlatans. You show that you know a little about the subject and that you will not let it bob!

Make An Exhaustive List of SEO Companies

SEO is a thriving business, so it is very simple to find providers. Make a list of all the providers that you find and who seem competent. To search for providers, you can start by typing "Freelance SEO", "SEO Consultant" or "SEO Agency " in Google. You will immediately fall on dozens of results according to your location.

By the way, we advise you to determine from the beginning whether you want to work with an independent freelancer or with an agency. To make it very short, an agency usually costs more than a freelance but offers a more qualitative accompaniment in duration. A freelancer can very well disappear in nature after you have communicated his audit report. Afterward, it is obvious that this practice is very rare on the part of serious freelancers.

It is also possible to search for providers outside of Google. Linking platforms are very effective for example. You apply by filling out a form and then receive proposals tailored to your needs.

Make a Selection Based on The Reputation and Positioning of SEO Consultant

The question to thousand Dollars: who put on the list? And then: how to make the selection? There are two essential criteria to consider in order to complete this step. First, Reputation. You may find Some Consultants are well known and have a well-established reputation, on the other hand, the freelancers may specialize in WordPress SEO.

To evaluate providers, you may also be interested in their references. This makes it possible to get a clear idea of the qualities of each and the other and to verify that the services provided correspond to your needs. Pure player references are those that have the most value. Do not hesitate to contact former clients to ask them for feedback.

The second criterion relevant to selecting the company is their positioning. All SEOs do not do the same job in reality, or at least do not offer the same type of benefits because all website have different type with unique goals of SEO. Some work only upstream: their job is simply to audit the site and write recommendations. Others accompany their clients in operational work. In addition, some providers are more specialized in site architecture (internal linking, semantic markup, performance) while others are mainly dedicated to the generation of backlinks. Some master SEO and others have no competence in the field of buying links etc.

As regards the billing of service providers, two main economic models exist: invoicing to performance and billing to performance.

we advise against the use of performance-based business models. These economic models mostly denote a very short-term vision of SEO. Experts who propose this billing model will be encouraged to use dangerous practices in order to quickly boost the referencing of your site to inflate the bill (at the risk that these practices are, in the medium term, sanctioned by Google.

Prepare For Meeting with Selected SEO Experts

Once you have selected a number of SEO Companies that seem to meet your needs, you should prepare the telephone interviews (or face-to-face).

Step one: get as much information as possible about the selected providers: their team, if they have one, their references, their history etc. Do not hesitate to invite a friend or colleague who knows you to the interview. Its presence and opinion can prove very useful, especially if you do not have good SEO knowledge.

Prepare Several Open Questions, Such As:

  • How do you analyze the SEO strategy of my competitors?
  • How much time/resources do I need to invest in SEO over the next 2 years to reach the goal of my business?
  • What are the major obstacles to achieving this? What are the possible shortcomings of my site?
  • Have you ever worked with clients who made the same requests as mine? If so, what actions have you taken? What were the results?
  • How long can you offer me a quote? If the consultant answers: right away, it's a bad sign (it certainly indicates a lack of seriousness on his part).
These questions provide a fairly accurate picture of the SEO Expert Company you will encounter, depending on the quality of the answers. These interviews will allow you to sort through all the selected providers and choose, in fine, the right one. Last advice: do not hesitate, after the interviews, to do research on the internet to verify that the ideas and first tracks proposed by the provider are "serious".

02 July, 2017

9 Techniques To Improve WordPress Site Loading Speed

Sometimes overlooked, the loading speed of a site is a fundamental parameter for two reasons. On the one hand, a site that is too slow contributes to the degradation - sometimes to a considerable extent - of the user experience. Nobody likes to sail on a rowing site. The slowness of a site results in an increase in the bounce rate, shorter session times, fewer page views and, ultimately, a deterioration in performance indicators. On the other hand, the speed of loading a website has an impact on its SEO performance. Google especially does not like sites too slow and does not hesitate to penalize them by penalizing their positions. You need to work at all costs on the loading speed of your site. Here are 9 tips or tricks to improve the loading speed of your Wordpress website. You may also want to read about Why You Choose WordPress and What What Are The Differences Between WordPress.org and WordPress.com

Measure The Current Performance of Your Wordpress Site

Before you even talk about techniques to improve the speed of a WordPress website, here are some tools that will allow you to calculate the loading time of your site, to make an inventory. There are loads of online tools to measure site speed:
  1. GTmetrix, Pingdom Tools
  2. Web Page Analyzer
  3. Load Impact
  4. Octa Gate SiteTimer
  5. WebPage Test
  6. Yotaa (E-Commerce)
It is advisable to use several measurement tools for your tests and not to limit yourself to one. This makes it possible to cross-check and obtain more reliable results.

Google PageSpeed Insights, is one of the reference tools. This service makes it possible to obtain an "objective" evaluation of the loading speed of your site on both mobile and computer. The performance of a site is often variable depending on the terminals used, the location of the servers, etc. Another advantage of PageSpeed Insights is that the service gives you personalized advice, prioritized, to remedy any failures identified during the test (regarding the weight of your images, the management of JS and CSS files, caching, etc.).

Delete Unnecessary Wordpress Plugins

Let's move on to optimizing the speed of your site. Examine Plugins first. WordPress is known for offering hundreds, and even thousands of Plugins. This is what largely makes up the richness and interest of this widely used CMS. As a result, we instinctively tend to want to install as many plugins as possible to increase the functionality of its WordPress site. This is a serious mistake. What counts is the quality of the plugins used, not the quantity. This is valid for all CMS, but especially for WordPress which has a gigantic developer community but not always very experienced (or rather: who are not always looking at the weight of their plugins). The idea is to use as few plugins as possible and avoid plugins that you are not sure of the quality. Remove especially all plugins that are a duplicate. It is not uncommon to try to test several almost identical plugins in order to make a choice. That's fine, but once you've picked the one that's right for you, remove all the others. Besides, for plugins with equivalent or very similar functionality, find out which one is the least resource intensive. But once you have chosen the one that suits you, remove all the others. Besides, for plugins with equivalent or very similar functionality, find out which one is the least resource intensive. But once you have chosen the one that suits you, remove all the others. Besides, for plugins with equivalent or very similar functionality, find out which one is the least resource intensive.
Note: If you prefer, you can just disable unused plugins. But ideally, it is better to remove them. If you do not use certain plugins at all, why keep them? Ultimately, disable plugins that you use regularly but occasionally. It's always better than leaving it active and it will save you from having to reparametrize them the next time you use it.
Regularly, make a list of all the plugins you have downloaded (whether they are enabled or disabled) and do the homework. This will prevent plugins from accumulating over time. Remove unnecessary plugins or in any case bring less than they do to the speed of your site. Lastly, try to use multifunctional plugins of the Yoast type, which allows you to manage the SEO part of your site and also create sitemaps.

How to determine the impact of your plugins on the loading speed of your WordPress site? Good question! The answer is simple: install the Plugin Performance Profiler (P3), developed by Go Daddy. For the blow, this plugin is worth it and is not a gadget. To be consistent with what we have just said, consider removing the P3 plugin after your diagnosis!

Note: The Plugins used to create share bars on social networks are known to slow down the speed of loading, because of the computer languages they use. If possible, try to do without them and replace the bars with simple buttons.

Choose Best Hosting Plan According To Your Needs

The quality of hosting plays on the speed of loading your site. A site may very well be perfectly configured but be slow for the simple reason that the server it uses is not performing. There are, roughly speaking, three types of hosting:
  1. Shared hosting: You share the resources of the same server with other clients of the host. This type of hosting, the cheapest, is only viable for sites with low traffic and low resource consumption (blogs or small business showcases). It is enough that sites hosted on the shared server consume a lot of resources to slow down your own site (the host may take the time to reframe the sites too greedy). This is the eternal problem of colocation ...
  2. Dedicated hosting: you rent from the host a server for you alone (it is dedicated to you: hence the name). Dedicated hosting is one that is best suited for e-commerce sites or high traffic blogs. This type of hosting makes it possible to manage the administration of the server, contrary to the shared hosting: a shared server is managed and parameterized by the host.
  3. Virtual hosting (VPS): halfway between shared hosting and dedicated hosting. The principle is to rent or buy a part of a dedicated server to make it a virtual server administered by you.
You must choose the type of hosting that best fits your needs. If you have an e-commerce site and you are on a shared server, there is a good chance that it slows down your site. But conversely, it is perfectly useless to rent a dedicated server if you have a small blog. In the latter case, shared hosting is largely sufficient.

Note: Because of the WordPress sites, it is important to note that there are dedicated hosting options optimized for WordPress sites, such as Bluehost. By far the most expensive plan, WP server hosting is a serious guarantee. In this case (Bluehost), your web host will inform you regularly about the performance of your site and the plugins that may help to slow it down. Through Bluehost, you will also benefit from regular backups of your WordPress website.

Tip: Most speed measurement tools will tell you how fast your server is responding. This is a good way to determine if your hosting is suitable or not, needs to be changed or not. Another tip: choose an SSD hosting. They are, all other things being equal, faster and not more expensive than the others. Do not hesitate to consult comparisons to choose the right web host.

Reduce The Weight Of Images

Images are important consumers of server resources. It is often the elements of your pages that take up the most room. This is the reason why good image management is absolutely decisive for improving the speed of your site. It should be noted that few webmasters take care to optimize the images. It is a mistake. The ideal is to find the balance between quality and weight of the image. To reduce the weight of an image, there are three solutions:
  • Compress the image: use TinyPNG for example to compress your PNG images and your JPEG images. It is a free online solution up to a certain point (paying from a certain volume of images to be compressed).
  • Change format: some formats are heavier than others. Prefer JPEG to PNG for example (except for small images, icons, logos, etc.). Use the GIF only for animations (so convert your GIF images to JPEG or PNG).
  • Reduce dimensions: the smaller the dimensions, the lighter the image.
There is much software to reduce the weight of images before importing into the WP library, such as GIMP for example (free open source software) or simply Paint. If now you already have a consistent library of images in WordPress and you do not have the motivation or time to retreat them one by one, there is another solution. There are indeed plugins that automatically optimize your WordPress images, both those that are already uploaded to the library and the ones you add. Make a backup before installing this kind of plugins, as a precaution. Here are two of the best plugins on the market:

  • WP Smush.It: This plugin allows you to compress all the images in your library and automatically process any new images you import into WordPress. The disadvantage of WP Smush.it is that it can not process images whose weight is greater than 1 MB or those that are hosted on a CDN server. That's why it's always preferable to treat your images yourself from a software before importing them.
  • Imsanity: With this plugin, you can define a maximum dimension for all your images. Example: limit the maximum width of your images to 1024px. Imsanity does not act on the weight of the image, but only on its dimensions (even if the two are related of course). Insanity offers some additional features: it allows for example to convert the formats of images (BMP è JPEG for example).

Compress JavaSript and CSS Files

Some quick definitions to start. CSS files are stylesheets. They contain all information about the design of your site: colors, font, structuring of different page elements (menus, columns, etc.). They play the same role as HTML tags. JavaScript is a computer language that allows you to add dynamic and interactive elements to your site, such as slideshows, pop-ups, dynamic menus, hand-held clocks, games, buttons Sharing, etc. The list is potentially endless. Both JavaScript and CSS files are both indispensable to a website. Sadly, These files take up a lot of space and can be very time to consume to load . Especially as on the WordPress sites, each feature has its own CSS and JS scripts. This is why it is recommended to compress (these files are also minified). For example, you can use the CleanCSS software to compress your CSS files (by adjusting the compression level according to your wishes). For JavaScript files, use JSCompress.com for example.
 Caution, compressing these files may disrupt the display of your site. You need to do some testing to find out how far compression is possible to avoid the disaster! 
Each feature has its own CSS and JS scripts. This is why it is recommended to compress (these files are also minified). For example, you can use the CleanCSS software to compress your CSS files (by adjusting the compression level according to your wishes). For JavaScript files, use JSCompress.com for example. Caution, compressing these files may disrupt the display of your site. You need to do some testing to find out how far compression is possible to avoid the disaster! Each feature has its own CSS and JS scripts. This is why it is recommended to compress (these files are also minified). For example, you can use the CleanCSS software to compress your CSS files (by adjusting the compression level according to your wishes). For JavaScript files, use JSCompress.com for example. Caution, compressing these files may disrupt the display of your site. You need to do some testing to find out how far compression is possible to avoid the disaster! For example, you can use the CleanCSS software to compress your CSS files (by adjusting the compression level according to your wishes). For JavaScript files, use JSCompress.com for example. Caution, compressing these files may disrupt the display of your site. You need to do some testing to find out how far compression is possible to avoid the disaster! For example, you can use the CleanCSS software to compress your CSS files (by adjusting the compression level according to your wishes). For JavaScript files, use JSCompress.com for example. Caution, compressing these files may disrupt the display of your site. You need to do some testing to find out how far compression is possible to avoid the disaster!

There is also a WordPress plugin that compresses and combines both JS and CSS files. This is WP minify. Another tip: JavaScript files slow down the speed of site loading when they are placed at the top of the source code of your pages (above the waterline). Thanks to some plugins, like Footer JavaScript, it is possible to move your javascript at the bottom of pages (footer). Using this technique, the JS files load last: the elements consuming few resources will load first. It is, of course, impossible to do the same for the CSS files, because of their structuring function. Again, caution is required:
Tip: For the optimization of your CSS and JavaScript files, ask a person who knows about it. The optimization actions of this type of files require consequences in code, even in the case of the use of plugins. Moreover, in absolute absolutely better to work directly on the code rather than to use plugins, it is always safer way.

Using a Cache Plugin

Cache aims to reduce the number of resources used by servers by reducing the number of requests. It is not a question here of explaining in detail what caching consists of. Simply, the principle is to reduce the number of requests launched when loading a page by saving queries already sent (in a cache precisely). From the point of view of a visitor, the idea is to make sure that his browser does not have to reload each item of your pages on each visit. Only new items will be loaded, the others will have been saved on previous visits and transformed into static files. The more a visitor comes back to your site, the more effective the caching will be and the smoother the navigation. On your side,

Caching is often presented as one of the most effective techniques to combat the slowness of sites. To use a cache system on your site, the easiest way is to download a WordPress plugin. The two best are W3 Total Cache and WPRocket. WPRocket offers more possibilities than the caching and in particular the compression of the JavaScript and CSS files. We recommend installing WP Rocket, especially since it has the merit of being relatively easy to use. On the other hand, only flat, WP Rocket is paying, unlike W3 Total Cache.

Establish a CDN

Using a CDN allows your visitors to load static content from your site's pages (images, JavaScript files, and hidden CSS) from a localized server as close to their place of connection as possible. The CDN allows, says otherwise, that the contents of your site are deliverable from as many servers around the planet. In fact, the more the server that sends the pages of a site to a user is located far from its place of connection, the slower the loading time. An Italian user who loads the page of a site hosted on an Australian server will experience a higher loading time than if it were connecting from Sydney. The NDCs solve this purely geographical problem. From a more technical point of view, The CDN you use will send to a whole network of servers dispatched on the planet the caches of your pages (your static contents). These will be stored on a large number of servers. The user will only have to load from your own server the dynamic contents, not hidden.

We recommend using MaxCDN or CloudFlare. This latest CDN is free, easily integrated into WordPress and has a very wide network of servers (24 datacenters currently distributed on all continents except Africa). Another interesting point: CloudFlare does not hide HTML, so your visitors will always have access to the latest versions of your text content. The cache is not always adapted to the contents that evolve quickly (updates of articles, etc.).

Note: The use of a CDN is all the more interesting because a significant part of your traffic comes from the international. If your visitors are 95% French or Belgian, the relevance of a CDN is not obvious (assuming that your site is hosted in France). Besides, another note, the choice of the good CDN depends in large part on the origin of your traffic. You will need to choose the CDN that has servers located in the geographic areas from which your traffic originated. Last small note: the use of a complete CDN but does not replace the use of a cache plugin.

Limit The Number Of Revisions Of Your Pages

The ability of WordPress to natively access different revisions on your pages or articles is often very useful. This makes it possible to cancel certain modifications, to go back, to compare the different versions, etc. Nevertheless, this possibility has the disadvantages of its advantages: all the versions of your pages are preserved. Whenever you update an article, for example, a new version is automatically generated (even if you only correct two or three spelling mistakes ...). It is not uncommon for a page to have more than 10 versions.

It is possible to limit the number of versions or even to simply remove this functionality. To do this, you must insert pieces of code into the wp-config.php file of your WordPress site. If you want WordPress to make no more backups of your previous page versions, you must disable the Post Revisions function by inserting the following code:

  • Define ('WP_POST_REVISIONS', false);

If you prefer to limit the number of saved versions (to 5 per page for example), you will have to use this code:

  • Define ('WP_POST_REVISIONS', 5);

To manage the revisions of your pages, you can also use the WP-Optimize-Plugin. This plugin offers many features to clean your WordPress database (not just revisions).

Choose A Light WordPress Theme

We could have addressed this point first. But if you are reading this article, you probably already have a website. The time of the choice of the theme has already passed for you. Better try to improve your site using the techniques suggested above before considering the possibility of changing the theme (sometimes expensive operation). This last point is addressed to those who have not yet created their site, or to those who, after having carefully thought out, have decided to change the theme of their site.

The choice of a WordPress theme is based on aesthetic and ergonomic considerations. But ergonomic themes, full of features and visually beautiful are not always the lightest. It's normally the other way around. But the weight of a theme must be taken into account in the choice. The heavier the theme, the more likely it will be to slow down the speed of loading your site, sometimes in considerable proportions. Here are some tips for choosing your theme:

  1. Choose a theme that offers only the features/features you need. Many features are actually gadgets that only serve to weigh down your site. You must be sure to use at least two-thirds of the features proposed by the theme.
  2. Choose a Responsive Design theme, which allows your site to display optimally on all devices including mobile devices. There are many sites that are fast on the computer, but very slow on mobile. It is becoming less and less acceptable for several reasons.
  3. Do not necessarily prefer paid themes to free themes. The paid themes tend to be heavier on average than the free themes. In any case, remember that it does not mean anything: the paying themes are not necessarily better optimized in terms of weight. Here is the Truth Behind Free WordPress Themes VS Paid Wordpress Themes.
  4. Avoid themes that are too old, they are usually not or more optimized and help to slow down the loading time.
  5. Choose a theme that is compatible with the most recent versions of web browsers. The majority of recent themes are compatible in this case. This council, therefore, joins the previous one.
  6. Do not choose a theme with too many HD images and animations in all directions. Choose a clean, minimalist theme.
  7. In general, and to summarize, it is a thousand times preferable to choose a simple theme, even if it is more complex to adapt to your needs, than a naturally heavy theme that will be more difficult to make "lose".
Note: You may be asking yourself a question: how do you rate the weight or performance of a theme before you choose/bought it? There is a very simple method: launch the demo of the theme and do a Pingdom Tools test. You will be able to access all the necessary information from this tool: number of requests, overall weight, compliance with best practices (grades), etc. You should choose which theme to best match to you? 
These are some techniques and tips to improve the speed of loading your WordPress website. Most of these recommendations are valid for other CMS. Some of the techniques presented in this article require a minimum of computer knowledge. If you do not have an in-house team competent enough in this area, it is not a drama of course but avoid too much hack. Instead, use an SEO (freelance or agency) expert who will clearly diagnose the problems encountered on your site and define the best actions to take to improve the loading speed of your WP site.

01 July, 2017

How To Attract Readers With Your Excellent Post Title

All the editors and journalists know the importance of a powerful and catchy title, this awareness has poured into the business blogosphere, where everyone is a little editor and a little journalist.

Many underestimate the importance of titles. So here are some facts and guidelines that can help you write better headlines (and also let you know how much you should focus on these). Let's talk about the formulas that attract readers.

The Rule Of Titles 50/50

Did you know that you have to spend half the time it takes to write content only on the title?
So if you have a blog article that is really important to you or your business and you really want people to read it then you should be obsessed with writing your headline.

Editor Master Gene Schwartz often spent a whole week on the first 50 words of a commercial article: the title and the opening paragraph. These 50 words are the most important part of all persuasive writing and writing them takes time.

The Rule Of The 80/20 Titles

On average, 8 out of 10 people will read the headlines but only 2 out of 10 will read the article.

This is the secret to the power of the title and the reason why it determines the effectiveness of your entire text.

The better your title, the better your chances for your article to spread.

Writing a great title does not guarantee the success of your writing.

By reading your title, the reader will understand that it will have the advantage to pull through your article, that to answer a problem, however, you must correctly answer it in the latter.
You can have excellent content with a bad title or little catchy, unfortunately largely your text will not be read.

How to Write an Excellent Title

Writing instructors at American Writers & Artists teach the four main approaches to writing titles:

Titles, Subtitles, and lists items should:

  1. Be useful for the READERS.
  2. Give it the impression that it should be read ALL FURTHER.
  3. To convey the idea that the main advantage is somewhat UNIQUE.
  4. Do everything previously written in a ULTRA-SPECIFIC way.

You Have To Ask Yourself Five Questions Before You Start Writing Your Headline:

  1. Does your title offer the reader a reward after reading them?
  2. What details could you add to make your title more intriguing and credible?
  3. Does your title trigger a strong emotion, an action that the reader has already had on the subject?
  4. Does your title offer a proposal that will instantly nod your reader's head?
  5. Could you add an element of a plot to drive your reader to start reading?
The five questions combined with the basic structure of the four us provide an excellent framework for writing spectacular titles.

You have to work and concentrate, but the effort will make you a more popular blogger and a more profitable businessman.

9 Habits That Increase Chances of Success In Blogging

There is one thing that all successful bloggers have in common are Habits.

They all have habits that allow them to stay focused and remain productive no matter what happens. They can easily navigate between the ups and downs of their lives, and always keep on blogging.
These habits force them to focus on things like learning new techniques, looking for new things about blogging, SEO and best practices in other areas. They also create networks with other people.

To succeed in any area of life, you need to work regularly on this area. By creating good habits, you increase your chances of success. Bloggers also need Inspiration And Motivation To Blogging

As stated in an article in an American newspaper, Michael Jordan practiced suspended shots even out of season; And the Williams sisters practiced tennis every morning before school. To be successful, you need to do more than any other person and you have to do it on a regular basis.
Every habit you want to create can be done in several steps. By focusing on these small steps, you build good habits over time.

To make it easier and create a habit, go step by step. For example, put your sports bag in the trunk of your car instead of focusing on the whole process that asks to pack your sports bag, go to the gym, sweat to death, come home, shower you And unpack the sports bag. Concentrate on one task at a time.

The same concept applies to blogging.

Focus on the small tasks you can do one by one and create good habits. In fact, from my own experience and observing other bloggers, having good habits is the most important element to succeed in blogging.

If you want to be successful as a blogger, here are some habits you should develop and keep:

Make Notes Wherever You Are

Find the most convenient way to keep all your notes. There are many ways to do that. You can use cards and classify them. You can write them down on your phone and transfer ideas to DropBox or another online storage system. You can file them in folders on your computer.

The main point is to remain productive at all times. It does not matter how you take the notes, take them and make it easy to get back to them later.

Personally, I use Evernote to record all the ideas and any other online reading to which I will come back later. I use Evernote because it's easy for me to sync everything between my tablet, my PC and my cell phone.

Ask Yourself The Right Questions

Robert Kiyosaki shares a tip in his book "Father Rich, Poor Father": he says you should always ask yourself "How can I do this ..." whenever you are impressed by someone else or times Where you like an idea.

For example, when you look at another blogger's site, you wonder, "How can I improve my blog so that it is as well? "

By asking the right question (how?), You open yourself to infinite possibilities.

By asking the right question (how?), Your brain does not stop admiring others but works to repeat what you admire. You stay busy looking for a way to make sure that others also admire you and imitate those you respect.

Always Optimize Your Content For Search Engines

Although we should not rely on search engines as our only source of traffic, Google is still an important source of targeted traffic.

First, always include relevant keywords in your article titles and subtitles. Do a keyword research to understand what internet users are looking for and what other bloggers in your niche are writing. This means that you should do a good keyword research to see what is popular, which gets the most traffic and what you could write about in the future.
Some of the tools you can use for this search are:
  • Google Trend
  • Google Google Alert
  • Keyword Planner

Publish Your Content on Social Networks at The Right Time

Almost all bloggers acknowledge that sharing your content on social media is not optional. If you want to increase your reach, reach your readers and make people talk to you, you simply need to have a presence on the three biggest social networks (Facebook, Twitter, Google+).

However, planning these publications at the right time can have a huge impact on how your campaigns could be successful on social networks.

Not only the day you publish an account, but also the time, even the words you use and the size of your image.

Find out the best time to post on Twitter / Facebook / Pinterest for your profile using tools like HootSuite. Then simply share your important publications where people connect the most.

Keep Distractions Away When You Write

It is easy to be distracted by writing. If you are in the kitchen and your daughter is walking in the room and starts talking in the middle of that sentence you are writing, or you have a television that plays in the background and something captures your interest, You may be distracted and lose the thread of your thinking.

Our brains are not designed to multitask effectively. Apparently, our brains do not like to do multiple tasks.

The researchers found that it may take time for the brain to move from one task to another. Even if it is only 1 / 10th of a second, it reduces our attention on this task. Although studies show that women are better at multitasking, this is not ideal. It is better to focus on one task at a time. You will actually become more made and have it done faster.

To work more effectively and focus on one task at a time:

Stay away from the phone, tv, emails
Disconnect from your favorite social networks

Maintain a Balanced Life

Exhaustion can be a serious problem that bloggers encounter. You may have worked on your blog for months without break and in the end, have a very small reward.

It is important to maintain balance in your life or you can have a "burn out", get away from your blog and never go back.

Take time in your calendar to spend time with family and friends. If you are religious, take time to go to worship.

Spend time on other activities you enjoy. You will also be amazed at how motivation will strike you when you do other tasks.

Take Care of Yourself

Everyone has their business. You can have a job outside and blog only at night or on weekends. Maybe you have a family or a busy social life.

This can be difficult to find time to take care of us with all that is happening, but if you do not feel well it is difficult to do everything to stay on top of the tasks you have to finish to focus on the Writing the best possible content.

Make regular sports to stay healthy and stay focused.
Do not skip your meals even if you are busy.
Have enough hours of sleep. If you stay up to 3 am to write articles, it is possible that this does not make sense to the readers (many inattention mistakes by).

Meet Other People In The Field of Blogging

Successful bloggers know that blogging can be hard and lonely. They do not try to go it alone. Instead, they develop a network of other people in the same branch to whom they can turn to seek advice, write guest articles, create links and have support.

For example, there are a lot of groups both on Facebook and on Twitter in just about any niche unimaginable with the sole purpose of creating a network. For example, if you are a blogger on the garden center, you could join a group on Facebook where there are bloggers on this area.

Once you join these groups, members will give tips, tricks, love and share your content on social networks. This extends your reach and extends their scope as you reciprocate.

Create a network builds your audience and gives you an organ for reflection.

Be Regular

In the lists of habits that bloggers have, there is one thing that comes up again and again. Publish regularly and be loyal to yourself and your audience.

Use statistics to understand when there is heavy traffic to your blog and then choose this time to plan articles.
Publish on social networks at the same time so your fans/followers know they can count on you.
If you have a voice, do not try to change it.
Respond to readers' comments. They should know they can interact with you.
Your readers will come to have confidence in your integrity and will know that they can count on you and will feel at ease to share the content of your blog with others.

In summary

In the end, it comes down to the reasons why you started blogging.

Do you have anything to say or a little knowledge about an area you want to share?

Create good habits, write good content regularly, exchange with your readers and the rest will come.

20 Short Tips To Increase Your Website Traffic

If you have a site, I'm sure you check the statistics regularly. If you are a bit frustrated by what you read, here are 20 short tips to increase traffic to your website.

1. Link A Blog to Your Website

We've already seen it together, having a blog is a key element to increase traffic to your website. This requires you to regularly update your site and write around an interesting keyword for your SEO. For more details, you can read the article about the interest of the corporate blog
How to Increase Your Blog Organic Traffic Without Creating Backlinks

2. Publish Articles Regularly To Your Blog

It is read everywhere, it is necessary to publish regularly, but why? Because the more content you produce the more your site will contain page and as each page is written around a keyword ... On the other hand, a referenced page is an additional entry to your site. In addition, search engine robots tend to frequent more often regularly updated sites. It is all benefic

3. Heal Your Content

Good content will allow you to increase traffic to your site. In fact, Google likes unique content (in the case of duplicate content, you risk punishment), the relevance of your content is also taken into account (the number of links, the number of words, ...). To learn more, check out this computer generated by Search Metrics

4. Look After Your Titles

Your titles should both please your readers, but also allow for a good referencing of your article. Be careful when choosing your titles.

5. Integrate Images And Fill In The Attribute alt

It is interesting to fill in this attribute for your SEO because an image does not speak to the search engines, only the text counts. In addition, searches via Google image are numerous and it would be a shame to miss out on this traffic!

6. Your Keywords

Do not hesitate to spend time on your keywords, it is an essential element to generate a constant and targeted traffic. Your keywords should not be too competitive and at the same time meet a sufficient demand to have an interesting traffic.

7. Choose Your Times Of Publication

Leverage data from analytics tools and make it a habit to publish your articles when users visit your site

8. Increase the Number of Your External Links

Again for search engines, a site that is "recommended" by external links of good quality is a site that deserves attention

9. Stretch Your Site With Internal Links

Besides the fact that it facilitates the navigation of the user on your site, a good mesh of internal links in your site allows the robots of the engines to accede more quickly to a large number of pages

10. Social Networks

Relaying your information and publications on social networks will allow you to increase your traffic a little, but above all to increase your visibility

11. The Newsletter

Regularly sending a newsletter to your contact list will let you know each time you post a new article and you will increase traffic by prompting them to visit your site to read for your prose.

12. Monitoring Tools

It is necessary to publish regularly and to find the inspiration, set up a watch of your sector of activity.

13. Write Guest Articles

Get out of your blog and share your expertise on another site. Not only will you get to know the community of the blog that welcomes you, but in addition, this will make you an external link.

14. Post Guest articles

In the same way, welcome the texts of other bloggers, the benefits will be the same as for the trick 13.

15. Look After Your Different Tags

Think of integrating your keywords in your different tags

16. Free Press Release Sites

Certainly it is not thanks to a free CP service that you have a lot of chance to seduce journalists, but this can bring you a bit of traffic!

17. The Comments

Post relevant comments on blogs or forums that revolve around your theme or the same target

18. The Directories

If you choose a good quality directory, which does not require a back link on your site (a bilateral link exchange is frowned upon by Google), this may be good for your traffic

19. Integrate Sharing Buttons

Make life easier for your readers by including buttons that easily share your content on social networks

20. Monitor the Speed of Loading Your Site / Blog

We are very impatient! Did you ever leave a site before the page was fully loaded because it took too long? It's the same for your visitors.